What Does a Google Ads Specialist Do?

Your Google Ads campaign is incomplete without a Google Ads specialist. Working with a Google Ads expert can assist you in realizing the full potential of your campaigns. The specialist will assist you in identifying areas for improvement and delivering a solution to increase ROI. This article will help you understand what does a Google Ads specialist do and why you need to hire one. But before we proceed to the specifics, let’s first understand who a Googe Ads specialist is. 

What is a Google Ad Specialist?

Creating a digital advertising campaign plays a pivotal role in improving your website's brand visibility and position on the search engine results page (SERP). Your ad must lead on Google results for the targeted keywords to attain the desired website traffic. To achieve these end goals from your campaign, you must hire a Google Ad Specialist. 

What is a Google Ad specialist in simple terms? These specialists are responsible for creating effective campaigns in Google ads that are result-oriented and monitoring their performance based on several metrics to identify improvement areas. A Google Ads specialist job description must reflect the following requirements:

• A proven track record of professional work experience running campaigns on Google ads.

• Knowledge of advanced tools such as Google Ads, Google Analytics, Google Tag Manager, etc.

• Analytical thinking ability.

• Goal-oriented and positive attitude.

• Ability to analyze the quality of the traffic for better campaign optimization. 

• Experience working in a well-coordinated team of specialists within budget and time constraints. 

What Does a Google Ads Specialist Do?

Identifying what does a Google Ads specialist do regularly is critical when hiring one. Some things that they must be proficient at are:

• Create a strategy and outline goals

The first and foremost job of a Google Ads specialist is to decide the goal you are trying to attain from the strategy. The strategy is then planned to align with the objectives. For example, if the goal is to get 20 new leads, the specialist will strategize the campaign accordingly. The tactics incorporated, optimizations made, and weekly and monthly performance reports prepared will all be in sync with the end goal.

• Launch new campaigns

Another role a Google Ads specialist performs is launching new campaigns based on keyword research. They decide the keywords they want to target and tailor the campaign to include those keywords in the content. This optimization helps improve your campaign's ranking on Google SERP and is called a Search campaign. Several other campaign types include display ads, video ads, remarketing ads, shopping ads, and apps. 

• Effectively manage campaigns

A Google Ads specialist job description also includes managing and optimizing campaigns. This is done weekly and monthly, and performance reports are prepared by the specialists based on several metrics. The main aspect here is to balance the search terms and keywords of the campaign. Look for the most used search queries and tailor your ad to include those as keywords in your content. This will ensure that the ad will display when a user enters that search query. This helps improve targeting and yield a higher ROI. 

• Evaluate performance reports

The Google Ads expert prepares and provides you with a weekly and monthly performance report to evaluate your campaign's performance and measure the success or improvements needed. This can be decided based on various metrics in the report, such as Click through rate (CTR), the number of clicks, impressions, bounce rate, quality score, etc. 

Why Hire a Google Ads Specialist?

If you think executing a Google Ads campaign is child’s play and can be managed by you, you are highly mistaken. It requires years of expertise, exceptional knowledge, and familiarity with the tools to reap the desired results from the campaign. You must hire a Google Ads specialist with a robust Google Ads specialist job description for the following reasons:

• Performing extensive keyword research

• Adwords experts conduct thorough competitor and market research and know how to create a good ad.

• These specialists are well-versed in the technical terminologies of the campaign, like CPA, CPC, CPM, etc.

• You can get maximum return for the pennies spent.

• Google Ads specialists perform A/B testing to compare and optimize landing pages. 

• And many more

Conclusion

In a nutshell, the digital world is always on the cutting edge of technology. To excel and be at par with the competitors, you need to draft an impeccable Google Ads specialist job description to hire skilled talent. 

If you are still looking for the perfect match, take help from Uplers. Uplers is a talent powerhouse offering a pre-vetted pool of the top 3.5% leading Google Ads talent. State your requirements and interview the shortlisted candidates. Leave the rest for Uplers to do and relax back with the best hire in your digital marketing team. For more details, follow Uplers on LinkedIn.