Google Ads Expert Job Description: Salary, Roles & Responsibilities

Sources say that Google delivers an 8:1 return on investment (ROI) or $8 for every $1 spent. 

But, even if this robust statistic is not enough for you to accept that investing in Google Ads is essential, we have a few more that will also help you convert leads.

• 75% is the average conversion rate for Google Ads

• 17% is the average conversion rate for the Google Search Network 

• 46% is the average conversion rate for the Google Display Network.

Now, what do you say?

We understood the importance of Google Ads and summarised all the information you need to hire a Google Ads Expert who can help you attain your business goals.

Why Google Ads Expert?

Now, if you are wondering why you need an expert and cannot work with your DIY strategies, then we have a few reasons to convince you! 

A Google Ads Expert will support you in the following ways:

• Develop your website's advertising strategy

• Keyword Research to target your preferred consumer base

• Stay forward of your opponents

• Analytics of your website

• Investigate the influence the ads have had on your firm

• Estimate the ROI on Google Ads

• Enhance your website performance

Google Ads Expert - Required Qualifications

The majority of new applications become a Google Ads Expert have a degree. Nevertheless, experts don't require to have learned a specific subject. 

• Organizations look for people with exceptional analytical skills and the capability to think creatively and express effectively with various audiences, which can come from multiple domains. 

• Entry to this career requires a bachelor's degree in marketing or similar fields. Also, a high skill for the work involved and having an appropriate work background. 

• It is also necessary to demonstrate a passion for the industry and analytics. 

• Expert skills with software such as Google Analytics, Kenshoo, and Marin 

• Relevant work experience is often crucial.

Google Ads Expert - Roles & Responsibilities

As a Google Ads Expert working with internal stakeholders or external clients, the following skills are essential for Google Ads Expert job description -

• Developing and planning a variety of PPC campaigns across a spectrum of digital platforms

• Managing existing campaigns and advising on how to optimize them

• Analyzing trends and driving data-driven judgments

• Composing interesting copy for ads

• Proofreading

• Making innovative advice for ad templates

• Account administration of clients

• Association formation and business growth

• Delivering documented analyses and information on campaigns

• Presenting data and reports to a span of audiences

Google Ads Expert - Required Skills

You need to select a candidate who has the following skills:

• A reasonable understanding of how PPC serves in the broader area of digital marketing

• Understanding of Microsoft Excel and data manipulation

• Strong analytical mastery

• A good level of mathematical knowledge

• Capability to think creatively

• Exceptional attention to detail

• Capacity to think strategically and create innovative marketing strategies

• Creative writing skills

• Ability to deliver data effectively to a range of audiences

• Strong relationship-building talents

• Excellent communication skills

• Knowledge of using tools such as Google AdWords

Google Ads Expert Salary Structure

Let's have a look at some of the Google Ads Expert minimum salary all around the world for this job role – 

The average salary for an employee holding a Google ads specialist certification in India is 4,50,000 INR per annum.

The average salary of a Google ads specialist in the UK is about £30,000 per year or £15 per hour.

The average salary of a Google ads specialist in Canada is about $60,000 per annum.

The Google Ads expert salary in South Africa at an entry-level is R 2,70,000 per annum and R 3,50,000 per annum for a managerial role.

Conclusion

In the current digital world, Google AdWords is worthwhile for online, offline, minor, or big corporations. They are an essential part of Digital Marketing that connects points to all appropriate dimensions using keywords and campaigns.

Hence, Google AdWords experts must understand instruments, setting up campaigns ad accounts, notions like Quality Score or Keyword Research, compelling billing, monitoring, budgeting, and PPC advertisement. This blog will help you learn about qualifications, roles and responsibilities, skills, and salary structures.